Hotmart vs Eduzz
9.9% versus 4.9%. This one's a real gap — as long as you're selling with your own traffic.
The verdict
Eduzz charges 4.9% + R$2.49 on direct sales; Hotmart charges 9.9% + R$1. At $5,000/month in sales, that's about $2,940 a year versus $5,940 — Eduzz costs half as much. The catch is affiliates: if the sale comes through an affiliate, Eduzz's rate jumps to 8.9% and the advantage nearly disappears. Pick Eduzz if you sell with your own traffic; pick Hotmart if you depend on its affiliate network to make sales.
Hotmart
Free
Commission: 9.9% + R$1
Eduzz
Free
Commission: 4.9% + R$2,49
LearnBase
$97/mo
Commission: 0%
What each one wins on
Hotmart wins on
- A clearly larger affiliate network and international reach
- A more complete ecosystem: Club, mobile apps, and a membership area
- Better currency and payment-method coverage outside Brazil
Eduzz wins on
- 4.9% on direct sales: half of what Hotmart charges
- Producer support with a stronger reputation in the Brazilian market
- Products up to R$30 are exempt from the percentage fee
Hotmart vs Eduzz vs LearnBase
| Feature | Hotmart | Eduzz | LearnBase |
|---|---|---|---|
| 0% transaction commission | Not included | Not included | Included |
| Unlimited students | Included | Included | Included |
| Unlimited courses | Included | Included | Included |
| AI course generation from video | Not included | Not included | Included |
| AI-generated quizzes | Not included | Not included | Included |
| AI video transcription | Not included | Not included | Included |
| White-label branding | Not included | Not included | Included |
| Custom domain | Limited | Limited | Included |
| Certificates | Included | Included | Included |
| Live sessions | Included | Limited | Included |
| Multi-language support | Limited | Limited | Included |
| Analytics dashboard | Included | Included | Included |
| All features in one plan | Not included | Not included | Included |
What each one costs you per year
Total 12-month cost at your monthly sales volume, including flat fees and commissions. The cheapest option in each row is green.
| Monthly sales | Hotmart | Eduzz | LearnBase |
|---|---|---|---|
| $1,000/mo | $1,188 | $588 | $1,164 |
| $5,000/mo | $5,940 | $2,940 | $1,164 |
| $10,000/mo | $11,880 | $5,880 | $1,164 |
Based on public list pricing. Excludes payment processing fees, which vary by method and country.
What if neither Hotmart nor Eduzz fits?
Eduzz is noticeably cheaper on direct sales, and it's worth saying plainly. But both still take a percentage that grows forever: at $10,000/month that's about $11,880 a year on Hotmart and about $5,880 on Eduzz. LearnBase runs $1,164 a year, flat, no commission, with the school on your own domain.
Frequently asked questions
- Does Eduzz charge less than Hotmart?
- On direct sales, yes, by a lot: 4.9% + R$2.49 versus 9.9% + R$1. On affiliate sales the gap shrinks considerably, since Eduzz's rate jumps to 8.9% + R$2.49.
- Can I sell the same course on Hotmart and Eduzz at the same time?
- Yes, neither requires exclusivity. Many Brazilian producers list on both to maximize affiliate reach, though that doubles the management work.
- Which one is better if I sell outside Brazil?
- Hotmart. It has better currency infrastructure, international payment methods, and an affiliate base spread across Latin America, Europe, and the US.
Agustin Garcia
Founder & CEO, LearnBase
Sources
- Hotmart pricing page — verified July 2026
- Eduzz pricing page — verified July 2026
- LearnBase pricing page
Comparison data is based on publicly available pricing and feature information as of July 2026. Features and pricing may change. LearnBase is the creator of this comparison.
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