Hotmart vs Gumroad
9.9% versus 10% + $0.50 per sale. Nearly the same fee, but only one is built for courses.
The verdict
The fees are nearly identical: Hotmart charges 9.9% + R$1 and Gumroad charges 10% + $0.50 — which jumps to 30% if the buyer finds you through Gumroad's Discover marketplace. The real difference is the product. Hotmart is a course platform with a membership area, progress tracking, and certificates. Gumroad is a checkout for selling files: great for ebooks, templates, and presets, weak as a course experience. If you're selling a structured course, Hotmart wins.
Hotmart
Free
Commission: 9.9% + R$1
Gumroad
Free
Commission: 10% + $0.50
LearnBase
$97/mo
Commission: 0%
What each one wins on
Hotmart wins on
- A real membership area with progress, modules, and certificates
- An affiliate network to generate sales
- Local Latin American and Brazilian payment methods
Gumroad wins on
- Setup in minutes: upload the file, set a price, and you're selling
- Ideal for digital products that aren't courses
- A global audience and solid reputation among independent creators
Hotmart vs Gumroad vs LearnBase
| Feature | Hotmart | Gumroad | LearnBase |
|---|---|---|---|
| 0% transaction commission | Not included | Not included | Included |
| Unlimited students | Included | Included | Included |
| Unlimited courses | Included | Included | Included |
| AI course generation from video | Not included | Not included | Included |
| AI-generated quizzes | Not included | Not included | Included |
| AI video transcription | Not included | Not included | Included |
| White-label branding | Not included | Not included | Included |
| Custom domain | Limited | Limited | Included |
| Certificates | Included | Not included | Included |
| Live sessions | Included | Not included | Included |
| Multi-language support | Limited | Limited | Included |
| Analytics dashboard | Included | Limited | Included |
| All features in one plan | Not included | Included | Included |
What each one costs you per year
Total 12-month cost at your monthly sales volume, including flat fees and commissions. The cheapest option in each row is green.
| Monthly sales | Hotmart | Gumroad | LearnBase |
|---|---|---|---|
| $1,000/mo | $1,188 | $1,200 | $1,164 |
| $5,000/mo | $5,940 | $6,000 | $1,164 |
| $10,000/mo | $11,880 | $12,000 | $1,164 |
Based on public list pricing. Excludes payment processing fees, which vary by method and country.
What if neither Hotmart nor Gumroad fits?
Paying 10% + $0.50 forever for a checkout gets expensive as volume grows: at $5,000/month that's $6,000 a year, and considerably more if your sales come through Discover. LearnBase costs a flat $97/month with 0% commission, and it's a full course platform, complete with AI that builds the course from your videos.
Frequently asked questions
- Can Gumroad be used to sell courses?
- It works for charging for a course, not for teaching it. It has no progress tracking, modules, or certificates. Many creators use it to sell access and host the content somewhere else.
- How much does Gumroad actually charge?
- 10% + $0.50 per sale made through your profile or direct links, with no monthly fee. If the buyer discovers you through Gumroad's Discover marketplace, the fee jumps to 30%.
- Which one is better for selling ebooks and templates?
- Gumroad, clearly. It's built for file delivery and setup is instant. Hotmart makes sense when the product is a course with students progressing through modules.
Agustin Garcia
Founder & CEO, LearnBase
Sources
- Hotmart pricing page — verified July 2026
- Gumroad pricing page — verified July 2026
- LearnBase pricing page
Comparison data is based on publicly available pricing and feature information as of July 2026. Features and pricing may change. LearnBase is the creator of this comparison.
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