Hotmart vs Kiwify
Two Brazilian marketplaces with similar fees. The real difference is reach and how fast you get paid.
The verdict
Kiwify charges 8.99% + R$2.49 per sale; Hotmart charges 9.9% + R$1. At $5,000/month in sales, Kiwify costs you about $5,394 a year versus $5,940 for Hotmart — Kiwify is somewhat cheaper, but the gap rarely decides it. Pick Hotmart if you want its affiliate network and sales outside Brazil. Pick Kiwify if you sell only in Brazil and want your money out fast, with Pix payouts in about 2 days.
Hotmart
Free
Commission: 9.9% + R$1
Kiwify
Free
Commission: 8.99% + R$2,49
LearnBase
$97/mo
Commission: 0%
What each one wins on
Hotmart wins on
- A much bigger affiliate network with reach across Latin America, Europe, and the US
- International sales support and multiple currencies with no extra setup
- A more mature ecosystem: Hotmart Club, a membership area, and mobile apps
Kiwify wins on
- Checkout optimized for Brazil: Pix, boleto, and faster approval
- A slightly lower fee: 8.99% versus Hotmart's 9.9%
- Pix payouts in about 2 days (card sales take about 15)
Hotmart vs Kiwify vs LearnBase
| Feature | Hotmart | Kiwify | LearnBase |
|---|---|---|---|
| 0% transaction commission | Not included | Not included | Included |
| Unlimited students | Included | Included | Included |
| Unlimited courses | Included | Included | Included |
| AI course generation from video | Not included | Not included | Included |
| AI-generated quizzes | Not included | Not included | Included |
| AI video transcription | Not included | Not included | Included |
| White-label branding | Not included | Not included | Included |
| Custom domain | Limited | Limited | Included |
| Certificates | Included | Included | Included |
| Live sessions | Included | Included | Included |
| Multi-language support | Limited | Limited | Included |
| Analytics dashboard | Included | Included | Included |
| All features in one plan | Not included | Not included | Included |
What each one costs you per year
Total 12-month cost at your monthly sales volume, including flat fees and commissions. The cheapest option in each row is green.
| Monthly sales | Hotmart | Kiwify | LearnBase |
|---|---|---|---|
| $1,000/mo | $1,188 | $1,079 | $1,164 |
| $5,000/mo | $5,940 | $5,394 | $1,164 |
| $10,000/mo | $11,880 | $10,788 | $1,164 |
Based on public list pricing. Excludes payment processing fees, which vary by method and country.
What if neither Hotmart nor Kiwify fits?
Both charge a percentage that grows forever with your sales. At $5,000/month you're already paying between $5,394 and $5,940 a year in fees; at $10,000/month, between $10,788 and $11,880. LearnBase costs a flat $97/month with 0% commission: past roughly $1,100/month in revenue the math already favors LearnBase, and your school lives on your own domain and brand.
Frequently asked questions
- Which charges less commission, Hotmart or Kiwify?
- Kiwify, barely. Kiwify charges 8.99% + R$2.49 per approved sale and Hotmart charges 9.9% + R$1. On a R$500 sale the difference is around R$3. It shouldn't be the deciding factor.
- Does Kiwify work if I sell outside Brazil?
- With limitations. Kiwify is built around the Brazilian market: Pix, boleto, and reais. If your audience is in Mexico, Argentina, Spain, or the US, Hotmart has better coverage of payment methods and currencies.
- Is there a way to avoid paying a commission per sale?
- Yes: use a flat-fee platform instead of a marketplace. LearnBase charges $97/month with no commission on sales. You lose the affiliate marketplace, but you keep 100% of every sale and the direct relationship with your students.
Agustin Garcia
Founder & CEO, LearnBase
Sources
- Hotmart pricing page — verified July 2026
- Kiwify pricing page — verified July 2026
- LearnBase pricing page
Comparison data is based on publicly available pricing and feature information as of July 2026. Features and pricing may change. LearnBase is the creator of this comparison.
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