How Much Hotmart Really Charges (2026)

Hotmart's fee is quoted everywhere: 9.9% + R$1 per sale. The number is correct, but it is only the first line of the bill. Once you add withdrawals, currency conversion and the fact that the cost scales with your revenue, the picture changes.

The base rate

Hotmart charges 9.9% + R$1 per sale on its standard plan, per its own fee documentation.

On a R$497 course:

One sale does not hurt. The multiplication does.

Where it actually lands

At 40 sales a month:

Twenty-four thousand reais a year. That is the figure almost nobody calculates when picking a platform, because at decision time people compare percentages rather than annual totals.

And here is the part that matters: sell twice as much next month and you pay twice as much. The commission does not reward growth, it taxes it.

Costs that are not in the headline

Withdrawals carry their own fee and timing. Small per transaction, meaningful if you withdraw often.

Currency conversion. Charging in one currency and withdrawing in another means a spread. It never shows up as a "fee" in any report — it shows up as a worse exchange rate.

Instalments have their own cost, and you decide whether to absorb or pass it on. That is a pricing decision dressed as a technical detail.

Affiliates. Selling through affiliates adds their commission on top of the platform's. It can double your cost per sale. That can be a perfectly good trade — it just belongs in the maths.

The break-even point

Divide the cost of a flat plan by the commission rate you pay.

At $97 a month against a 9.9% commission, the crossover sits near $980 in monthly sales. Below that, paying only when you sell is sensible. Above it, every extra sale costs money it does not need to cost.

That threshold is lower than most people assume.

To run it on your own numbers, the Hotmart fee calculator handles it with two sliders, and the fee comparison tool puts it beside Kiwify, Cakto, Ticto, Kirvano and Hubla.

How it compares

Every rate below comes from each platform's own page:

Hotmart is the most expensive by percentage. In exchange it offers the region's largest affiliate network, which for some products is exactly what justifies the gap.

When Hotmart is still the right call

Worth stating plainly: if a meaningful share of your sales comes from affiliates promoting your product, leaving Hotmart costs you that distribution. No own-brand platform replaces it, because it is not software — it is a network of people selling.

It also makes sense while you are validating and not yet selling every month. Paying only when you sell is the correct model when revenue is irregular.

The maths changes once sales become steady and come mostly from your own audience. At that point you are paying a percentage for distribution you are no longer using.

If you are weighing the move, we have the full breakdown of Hotmart alternatives with seven real options and verified fees for each.