Checkout

Checkout is the screen where the student pays. It collects details, processes the payment method and unlocks course access. It is the last step of the funnel and where most sales are lost.

A good checkout reduces friction: fewer fields, local payment methods, instalments where buyers expect them, and immediate access on confirmation.

In Latin America local methods decide the outcome. A checkout without Mercado Pago in Argentina or Pix in Brazil loses sales that were already decided.

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