White label
White label means the product carries your identity rather than your vendor's. Your students see your logo, your colours and your domain, with no trace of the software underneath.
For a school this is not cosmetic: it decides who owns the relationship with the student. If the platform shows up on every screen, that is what the student remembers.
It is worth checking how far it goes. Many platforms call it white label when only the logo changes, while their name stays in emails, at checkout or in the video player URL.